Mr Boye Ajayi is managing director of Toyota By CFAO, a subsidiary of Toyota Tsusho Company. He spoke with JUSTICE OKAMGBA on survival methods in a troublesome enterprise local weather and the way forward for the corporation, amongst different points
underneath the present financial downturn and drop within the buy of luxurious objects together with automobiles, how are auto corporations like your surviving?
Our after-sale service is robust and stable. It’s our spine. Individuals need to watch out the place they put their cash at the moment. High quality of merchandise and robust after-sale help will stand you out. Solely auto firms that may assure these issues will stay in actual enterprise. They won’t solely retain their prospects but in addition entice new prospects by means of referrals from previous prospects.
The shoppers’ expertise in after-sales issues at Toyota by CFAO. We offer real Toyota spare components and high-quality service.
At Toyota by CFAO, our after-sales’ expertise is characterised by high-quality service, immediate turnaround occasions, and an general dedication to buyer satisfaction. We provide real Toyota spare components and make use of expert technicians particularly skilled by the producer to take care of and restore Toyota automobiles, guaranteeing the longevity and efficiency of our prospects’ automobiles.
Many automotive homeowners complain that recognised car firms cost exorbitantly for scheduled upkeep and restore work and due to this fact patronise auto mechanics of their locality. What’s your response to this?
You get actual worth for cash and peace of thoughts by coming to us for upkeep and restore of your car. Our technicians endure specialised coaching, specializing in the intricacies of the Toyota model. This experience contributes considerably to the standard of service we offer, as our workforce is well-equipped to deal with the distinctive specs of Toyota automobiles, guaranteeing precision and reliability in each restore and upkeep service.
What’s contained within the after-sales facility or bundle?
Clients visiting a Toyota by CFAO after-sales facility can count on top-notch service high quality, fast turnaround occasions, and an general constructive expertise. Our devoted workforce is dedicated to offering environment friendly and dependable service, guaranteeing that prospects go away our services glad with the extent of care and a spotlight their automobiles obtain.
Auto finance has dwindled in Nigeria. What’s the scenario at Toyota by CFAO?
At Toyota by CFAO, we lengthen financing packages to prospects by means of the company lease choice supplied by Loxea by CFAO. This financing bundle not solely gives flexibility in fee constructions but in addition aligns with the various monetary wants of our prospects, making high-quality and dependable Toyota automobiles inside attain for a wider viewers. Because of this, this service enhances affordability, promotes widespread car possession, and contributes to a extra inclusive automotive expertise for our valued prospects.
How has the journey been because the institution of the corporate a few 12 months in the past?
From April 2023 until now, Toyota by CFAO has undergone a exceptional journey marked by notable achievements. We now have efficiently constructed a proficient workforce comprising expert aftersales technicians, skilled gross sales executives, and devoted buyer care personnel, all geared in direction of guaranteeing a seamless and redefined Toyota expertise in Nigeria.
Our milestones embrace vital market penetration for a newcomer, energetic buyer engagement, and enhanced operational effectivity. All through this journey, our unwavering dedication to delivering distinctive service and cultivating enduring buyer relationships has been a driving power behind our success.
By way of market acceptance, what has been the expertise, particularly coming at a time when the Nigeria’s financial system is down and the buying energy is low?
Toyota By CFAO Nigeria has been warmly embraced within the Nigerian market, leveraging the long-standing presence of CFAO within the nation and the trusted popularity of Toyota globally.
Nevertheless, the corporate hasn’t rested solely on these laurels. It has actively pursued methods to make sure a constructive reception. Emphasising exemplary service and buyer satisfaction, Toyota by CFAO Nigeria goes past mere gross sales to ship tailor-made options that meet every buyer’s distinctive wants.
With direct entry to Toyota and CFAO platforms, Toyota By CFAO Nigeria can faucet into a various stock of automobiles and supply customised options to Nigerian prospects. We’re in a position to reply swiftly to requests for particular fashions, guaranteeing a seamless and satisfying buyer expertise.
These efforts underscore Toyota by CFAO Nigeria’s dedication to excellence and its dedication to assembly the evolving wants of the Nigerian market.
We offer what Toyota Motor Company has designed particularly for the Nigerian market as a distributor. To satisfy the various wants of our clientele, we provide an intensive number of automobiles that embrace metropolis, sedan, household, SUV Crossover, 4×4, pickup, bus, and lightweight business fashions. We assure that there’s a Toyota automotive for each way of life, and enterprise want with our choice. This consists of the latest fashions famend for his or her security, gasoline financial system and cutting-edge know-how.
Your organization is the second official distributor of the Toyota model of automobiles in Nigeria. What’s the implication of that to the auto trade?
Our designation as an official distributor stems from our partnership with the CFAO Group, a subsidiary of Toyota Tsusho Company. This affiliation grants us the rights to distribute, promote, preserve and restore Toyota authorised merchandise in Nigeria. Moreover, we’ve got the authority to nominate brokers, service centres and sellers to affix our expansive distribution community. This affiliation is critical because the CFAO Group boasts the biggest automotive distribution community on the continent.
Notably, we play a pivotal position as a major distributor of Toyota in 37 international locations, highlighting our prominence and intensive presence within the area.
What’s the standing of Toyota by CFAO’s partnership with Toyota Tsusho Company?
Our partnership with Toyota Tsusho Company stays robust and vibrant. This collaboration is integral to our operations, offering us with entry to the most recent applied sciences, product updates, and guaranteeing that we align with Toyota’s international requirements.
This partnership reinforces the credibility of Toyota by CFAO as a dependable supply for real Toyota services.
What are the guarantee choices that your agency gives to the purchasers?
Toyota By CFAO is devoted to buyer satisfaction and product reliability. Our car choices are backed up with a three-year guarantee, which will be prolonged for as much as seven years showcasing our confidence within the sturdiness and efficiency of Toyota automobiles. This dedication displays our dedication to making sure that our prospects expertise’s peace of thoughts and worth of their car possession.
Other than after-sale help, are there different distinctive worth propositions that the corporate is bringing to the market distinguishing it from different dealerships?
Toyota by CFAO stands out for its dedication to prospects distinctive service, and surpassing expectations. Our emphasis on high quality, reliability and innovation distinguishes us from others, offering prospects with a memorable expertise. A method we do that is by means of trade-in choices.
How does the CFAO’s nationwide community profit Toyota by CFAO’s prospects?
The expansive nationwide community of CFAO is a key asset that considerably enhances the general buyer expertise for Toyota by CFAO. As we proceed to construct our community by leveraging current CFAO dealerships in main hubs corresponding to Lagos, Abuja and Port Harcourt, together with the appointment of authorised service centres and sellers providing 2S & 3S (Gross sales, Service, and Spare Elements), a number of benefits emerge by way of accessibility, service and help for our valued prospects.
The place do you envision the corporate to be in three years, significantly by way of market share and affect on the automotive trade in Nigeria?
Trying forward, we envision Toyota by CFAO as a key participant within the Nigerian automotive trade. Our aim is to not solely improve our market share but in addition contribute considerably to the expansion and growth of the trade. We purpose to proceed offering distinctive worth to our prospects, setting new requirements for service, help and general buyer expertise.
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