Worldwide Breweries Plc has warned pregnant ladies and youngsters towards the consumption of alcohol.
In keeping with an announcement from the brewer, this was a part of its just-concluded one-year Accountable Beverage Service programme in Port Harcourt, Rivers State.
The agency stated the initiative was aimed toward selling accountable consuming and discouraging dangerous use of alcohol.
It acknowledged that the RBS initiative by Worldwide Breweries was conceived by the AB InBev Basis, its sponsor.
“It delivered focused coaching to bar homeowners and managers by means of complete periods, concurrently respiration new life into native communities by way of initiatives like clean-up workout routines. The intervention programme aimed to mitigate alcohol-related harms attributed to issues resembling drunk driving, underage consuming, binge consuming, and alcohol consumption by pregnant ladies,” it was acknowledged.
The agency famous that these efforts had been centered on encouraging optimistic consuming habits and mitigating the adversarial results of abusive alcohol consumption.
“Throughout the train, the workforce engaged in varied outreach programmes, together with well being sensitisation periods for pregnant ladies and people of reproductive age on the Mannequin Main Well being Centre in Orogbum. Govt coaching periods had been additionally carried out for members of the Affiliation of Resort House owners and Managers on the Mimi Fish and Lounge, Previous Aba Highway, Rumuomasi.
“The initiative additionally prolonged its revitalisation efforts to Ambassador Ignatius Ajuru College of Training, Rumuolumene, amongst different establishments,” the assertion added.
In Rivers State, the initiative was stated to have outfitted 302 proprietors and directors of alcohol service institutions with the mandatory instruments and information to successfully implement accountable beverage service.
In keeping with Worldwide Breweries, about 387 servers, bar attendants, and safety personnel had been educated on RBS practices, including that the RBS venture impacted a complete of 9,667 individuals immediately and an estimated 101,663.
One of many nursing moms who benefited from the AB InBev-sponsored marketing campaign, Mrs Gladys Onoh, stated: “Once I was pregnant, my physician warned me to keep away from alcohol due to the newborn; however when Worldwide Breweries Accountable Beverage Service got here to my space in Port Harcourt with the identical message, I used to be reminded to take it severely. In the present day, anytime I have a look at my child, I’m glad I listened. I’m grateful to AB InBev Basis and Worldwide Breweries for this initiative.”
