A recruitment and Human Useful resource options supplier in Sub-Saharan Africa, Jobberman, has launched its gender responsiveness marketing campaign targeted on elevating entrepreneurship and vocational coaching for younger ladies.
Based on the agency, the marketing campaign can be held in Kaduna, Kano, Adamawa, Ondo, Katsina, Bauchi, Delta, Ogun, Benue, Edo, Lagos, and Oyo States.
The Head of HR at Jobberman Nigeria and Lead Advisor, She’s Extra Initiative, Samantha Ifezulike, disclosed in the course of the unveiling of the marketing campaign, tagged ‘She’s Extra’ and unveiled, at a press convention in Lagos, that it was a female-focused social consciousness initiative created to raise vocational talent coaching amongst ladies.
She added that it could empower them in fields corresponding to cleaning soap making, fragrance manufacturing, beads crafts, Insecticide manufacturing and extra.
Based on Ifezulike, the aim of the marketing campaign is to coach over 558,000 younger ladies in enterprise administration, vocational abilities, delicate abilities, and monetary literacy and to assist about 204,000 of them to start out their companies and assist them turn into employers of labour.
She mentioned, “Worldwide Ladies’s Month is a strategic interval for us to launch this initiative. It’s a testomony to our dedication to not solely spend money on ladies however to speed up the financial independence and development of ladies in Nigeria. Our give attention to vocational coaching is to fill the enterprise construction and abilities information hole in that sector of the financial system.
“The ‘She’s Extra’ initiative is designed to ship focused intervention programmes primarily based on insights gathered on the particular wants of every of our studying states.”
