A survey performed by Nairametrics in Lagos, Port Harcourt and Abuja between April 14 and April 18 has revealed that sachet water, popularly often called pure water, presently sells quicker than another commodity within the micro enterprise sector in Nigeria.
Responding to a query relating to which product clients purchase most ceaselessly at retailers, all of the respondents (who’re store house owners) replied as if in unison that pure water is the quickest promoting commodity and probably the most worthwhile.
Mama Chisom, who runs a provision store in Orile in Lagos, advised Nairametrics that pure water provides her the quickest turnover amongst all of the provisions she sells. She additional stated she struggles to satisfy up with the demand for pure water, including that she sells a bag of pure water each 10 or quarter-hour. She careworn that with the velocity at which clients demand pure water, and the revenue margin on every bag, the pure water enterprise is probably the most worthwhile amongst all her inventory of products.
She advised Nairametrics that she buys a bag of pure water for N300 and sells at a charge of two for N50. “At that charge, I make a revenue of N200 each 10 or quarter-hour. That’s good enterprise,” she stated.
Elizabeth Akanji, additionally a store proprietor that sells close to Oyingbo Market, associated the same narrative to Nairametrics, however insisted {that a} bag of water doesn’t last as long as 10 minutes in her inventory. She boasted that many instances she sells a bag inside 5 minutes and makes not lower than N200 revenue on a bag.
The revenue margin is much more in Port Harcourt, the survey reveals. Whereas the producers promote to distributors on the charge of N400 per bag, the retail value of a sachet of water is N50.00. Meaning a revenue margin of N600 on every bag of water.
In line with Dieye Wilson, a small store proprietor in Mile One Market, pure water is the quickest promoting commodity in her store. She says it has at all times been like that. Wilson advised Nairametrics, “I promote one sachet of pure water each minute. No different good in my store sells quicker than that. The truth is, pure water retains me on my toes each minute and I don’t play with it as a result of there’s revenue within the pure water enterprise,” she said.
Esther Ogamba, who owns a provision retailer in Sand Crammed, Port Harcourt, additionally agreed that pure water is the quickest promoting commodity in her inventory of products. She defined that enterprise isn’t dangerous with pure water, particularly in the course of the dry season. “Even when enterprise is poor with different commodities, pure water is at all times on the quick lane, particularly in the course of the dry season,” she advised Nairametrics in a phone interview.
In Abuja, the place the revenue margin for a bag of pure water can be N600, the velocity at which a bag is offered for is incomparable to another product at retailers, in response to Usman, who runs a kiosk store close to Utako Market.
Usman stated he buys a bag of water from the producers on the charge of N400 and sells every sachet on the charge of N50. In a telephone dialog, he stated he sells a bag of water at most each half-hour, stressing that pure water is probably the most demanded product in his store.
However a road hawker in the identical neighborhood, Sarah, asserted that she hawks solely sachet water at Arap Junction, and makes greater than N7,000 day by day. “From my day by day gross sales, I feed my household and ship my two youngsters to high school. It’s good enterprise,” she stated.
The results of a survey performed by the Division of Neighborhood Drugs, College of Jos, has famous that in the course of the dry season about 70% of Nigerian adults drink, at the least, a sachet of water per day.
The survey confirmed that respondents sourced their ingesting water from a number of sources, with sachet water being probably the most predominant (93.1%). Different sources have been: municipal faucet water provide (45.0%), bottled water (34.2%), rain water (19.7%), boreholes (19.4%), wells (14.4%) and streams (0.6%). Respondents have been requested whether or not their use of sachet water had elevated within the final 5 years, to which 62.4% of the respondents stated “sure” and 37.6% that stated “no”.
Those that stated sure attributed it to shortage of other sources of potable water, enhance within the family inhabitants and straightforward accessibility of sachet water. The modal common day by day consumption of sachet water was 3. Amongst respondents utilizing sachet water, causes given for its use embrace its cheaper value in comparison with different types of packaged water, security, lack of availability of different secure sources, Nationwide Meals and Drug Administration and Management (NAFDAC) approval and its portability. The notion of the protection of sachet water rose by 68%.
Responding, Dr. Aloysius Akpan, an economist, stated water is a necessity of life. “Since Nigeria lacks potable water, it is just pure that substitutes like sachet water that may be monitored for well being issues will fill that hole. I reckon that greater than 300 million of sachet water are consumed by Nigerians day by day,” he stated.
